Internal qualitative research for Top 3 pharmaceutical company

Friday, 01 October 2010

Rubicon handed over a major piece of internal qualitative research to a Top 3 pharmaceutical company in September. The purpose of the research was to identify best practice key account management skills and behaviors that already exist within the organisation…a top tip for change, always find out where the change is already happening, make it your good news story, and understand it well enough to replicate it.